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With diverse backgrounds across industries and cultures, we bring a multi-layered perspective to every project — understanding what resonates across markets, audiences, and regions.
We’re not just a studio. We’re two humans travelling over 35 countries who work from anywhere.
We’re two digital nomads, one shared vision
What is the Brand Doula agency?
About us
We crossed paths in 2020, and from the first project, it just worked — a blend of strategy, structure, and creativity. Together, we bridge the gap between strategy and design, words and visuals, logic and emotion.
A kaleidoscope of skills that just clicked
— Maria
That’s where I learned that branding isn’t about a logo or pretty colors; it’s about building trust, creating connection, and turning attention into action. For the past ten years, I’ve been helping other founders do the same, through website design and brand systems that actually make sense for real businesses."
"I’m a lawyer by degree, an entrepreneur by heart. I built and ran a successful confectionery business for seven years, and when I sold it, I knew exactly why it worked — because we had a brand, not just a product.
— Katherine
What I’ve learned is simple: a clear message is everything. If people don’t get what you do, they won’t buy. I help founders find the words and stories that make people care."
"I studied environmental design, then earned a master’s in economic geography — an unusual path, I know, but it shaped how I see brands: as systems that live in space, culture, and context. I worked in content, social media, and product marketing for B2B and B2C brands worldwide from Singapore to the US.
The people behind the screen
Brand Doula didn’t start as a design studio. We started from frustration with how founders ask for visuals, photo, content and websites - with no grounding foundational idea what their brand is and for whom it works.
Why we work differently
We saw brand strategy being treated as a logo phase, a website task, or a visual moodboard, detached from competitive market reality, real target audience and revenue.
We faced the briefs keeping changing, decisions felt subjective, each review sounded like “something is still off” and we had to go guessing what the client actually wants. A few months later, after a successful release, conversion still didn’t improve, content felt inconsistent again, and they were already thinking about another redesign. This made us feel guilty and frustrated. So we took a step back to analyze what was wrong and tracked our work back till where it started. And this is where we found the answer to all these problems is a missing brand strategy, missing positioning and brand logic.
With years of experience across industries, markets, and cultures, we don’t just “do design.” We build brands that make sense to the people you want to reach. We bring strategy, storytelling, design, and the messy in-between together — so you don’t have to.
We don’t sell marketing fluff or ready-made ideas. We bring an unbiased view into your business and help you see it clearly. Most of the time, the brand already exists. It’s just fragmented, overcomplicated, or buried under borrowed language. Our work is to strip that away and shape what’s already there into a focused brand strategy that can scale.
So we chose a different approach. We work from the inside out. Before colors, layouts, or slogans, we look at the business model, the offer structure, the competitive landscape and the customer persona. We analyze what you really sell, who actually buys, and why conversion breaks. This is brand strategy as a business tool, not a branding trend. Especially for small businesses, this clarity matters more than polish.
Let’s build yours.